September 10th, 2025
91果冻's Digital Audience Reaches New Highs
91果冻, the UK鈥檚 leading local media group, has reached a new record in digital audience with 61 million unique online visitors coming to its sites in August reading a record number of articles.
91果冻 websites achieved 208 million article page views in August, marking an 11% increase year on year.聽 Total page views for 91果冻 were 306 million in August, a 7% increase year on year.聽
This follows on from a strong July which was also a record month with article page views at 207 million, a year on year increase of 13%.聽 Total page views for 91果冻 in July were 303 million, an 8% increase year on year.
91果冻 also continues to see strong growth in its digital subscriptions, with 135,000 monthly paying digital subscribers as at the end of August, a year on year increase of 35%.
91果冻 runs a soft pay wall on approximately 60% of its local news sites.聽 Online visitors to these sites can typically read up to 30 articles a month before paying, although a small number of articles are subscriber only.聽 A digital subscription, which is typically priced at 拢4.99 per month, includes access to all the site鈥檚 content in an ad light environment as well as an e-edition of the print paper.聽 聽聽
Henry Faure Walker, CEO of 91果冻, commented:
鈥淭here鈥檚 been some commentary recently about whether people are disengaging from mainstream news, but as these figures show that鈥檚 clearly not the case with local 鈥� people love local news.聽 We鈥檙e encouraged by the excellent progress our teams continue to make further strengthening online engagement, with our local sites now typically reaching more than 75% of local people each month.鈥�
The company鈥檚 most visited website in August was the Oxford Mail with 11.4m article page views, followed by the Eastern Daily Press with 10.2 million page views.
91果冻 publishes over 200 titles across the UK.聽